House of Amy was a Facebook-based business, selling pre-owned clothes and fashion accessories. It was run by Amy Wong as a means to sell excess clothes, which would then expand to selling imported goods from China.
The brand was created with the intent of expansion, with seasonal header "hero" banner graphics, as well as Christmas and Chinese New Year "hero" banners. Square images were created for labels and stickers, and standard graphics for other social networks were also created.